Teams at Northwest Energy Efficiency Alliance (NEEA)

Leads market transformation strategy for consumer products, defining long-term visions, strategic priorities, programs, and market pathways. Builds partnerships across manufacturers, distributors, retailers, and trade allies; coordinates cross-functional teams; develops product and market opportunities; manages budgets and contractors; and provides thought leadership on market transformation, emerging technologies, and strategic commercialization.

Develops and leads integrated marketing strategies for energy-efficiency market transformation programs. Coordinates cross-functional teams, stakeholders, utilities, and contractors; measures and optimizes marketing effectiveness; analyzes market research; develops audience-focused messaging; oversees marketing projects, RFPs, and contractors; and communicates program impact through corporate communications.

Leads NEEA’s Emerging Technology and Product Management function, setting strategy, operating frameworks, priorities, and performance standards. Oversees product portfolio planning, budgets, resource allocation, market adoption, and continuous improvement. Manages and develops product management staff while coordinating with program, market strategy, and external partner teams. Builds stakeholder relationships, monitors technology and market trends, and communicates strategy, risks, and outcomes to senior leadership and funders.