Normatron
<p style="margin-top: 0px; margin-right: 0px; margin-left: 0px; padding: 0px; border: 0px; font-family: 'helvetica neue', arial, helvetica, freesans, 'liberation sans', 'numbus sans l', sans-serif; vertical-align: baseline; color: rgb(51, 51, 51); margin-bottom: 10px !important; line-height: 1.5 !important; font-size: 14px !important;">Company founders Robert Coshland and Jen Abell-Champion have sent and analyzed over 1.5 billion opted-in marketing emails over the past few years for clients like H&R Block, Broderbund, and Bicycle Cards. Their digital marketing agency Netrevex needed a tool to accurately create 40 HMTL marketing emails every week. That was the genesis of Nomatron and its first product: Ottermation.</p><p style="margin-top: 0.75em; margin-right: 0px; margin-left: 0px; padding: 0px; border: 0px; font-family: 'helvetica neue', arial, helvetica, freesans, 'liberation sans', 'numbus sans l', sans-serif; vertical-align: baseline; color: rgb(51, 51, 51); margin-bottom: 10px !important; line-height: 1.5 !important; font-size: 14px !important;">Ottermation helps ecommerce merchants maximize revenue from their email lists with a minimum of effort. It’s a SaaS platform that automatically connects to their ESP (Constant Contact, ExactTarget, etc) then does the work of an email marketing team.</p><p style="margin-top: 0.75em; margin-right: 0px; margin-left: 0px; padding: 0px; border: 0px; font-family: 'helvetica neue', arial, helvetica, freesans, 'liberation sans', 'numbus sans l', sans-serif; vertical-align: baseline; color: rgb(51, 51, 51); margin-bottom: 10px !important; line-height: 1.5 !important; font-size: 14px !important;">Using machine-learning and predictive analysis, Ottermation generates appropriate emails, can find the best offer price (via automated A/B testing), segments and schedules the send, then records and analyzes the resultant data. Resultant trends and anomalies are considered for future sends and the system improves from its experience.</p>
