Teams at Nike

Leads Nike dotswoosh strategy, growth, product line planning, partnerships, and global launches across gaming, fandom, sport, and internet culture. Owns positioning, seasonal collections, limited-drop mechanics, IP licensing, geo localization, budgeting, and executive stakeholder alignment. Manages cross-functional teams spanning product, brand, design, development, planning, marketing, legal, licensing, digital, and marketplace functions while developing collectibles and partner-led experiences for younger consumers.

Leads sourcing and cost-planning activities for Golf and Tennis apparel categories. Develops source strategies, establishes style-level cost targets, supports profitability, provides project leadership for seasonal initiatives, improves sourcing processes, and applies global sourcing expertise from strategy through seasonal execution while aligning cross-functional partners.

Leads Jordan Brand’s North America and Los Angeles cohort marketing strategy and execution. Develops seasonal and daily full-funnel, multichannel campaigns focused on consumer engagement, membership acquisition, retention, and reengagement. Partners with creative, media, data science, insights, planning, and brand teams to optimize storytelling, measurement, and consumer growth. Uses testing, analytics, and consumer insights to improve marketing performance and build stronger relationships with target audiences.