Teams at NFL

Lead product marketing strategy for NFL+ and DTC initiatives, owning positioning, GTM planning, audience strategy, and launch readiness. Use consumer insights and analytics to drive acquisition, premium conversion, retention, and subscriber growth. Partner cross-functionally across Product, Finance, Media, Content, and Analytics to shape offers, messaging, and measurement. Build executive narratives, steward budget and forecasts, and develop a high-performing product marketing team focused on fan-first decisions and scalable subscription growth.

Lead product marketing strategy for NFL DTC (NFL+), owning positioning, messaging, go-to-market and audience strategy to drive acquisition, premium conversion, retention, and subscriber growth. Partner cross-functionally with Product, Analytics, Finance, Media, and Content to shape launches, lifecycle campaigns, and brand architecture. Use consumer insights and performance data to define metrics, optimize impact, steward budget, and create executive-ready narratives while building and leading a high-performing product marketing team.

Manages NFL Canada corporate partnership activations from development through evaluation, ensuring contractual compliance and achieving partner and league objectives. Builds strategic relationships, develops content and digital media campaigns, identifies revenue opportunities, coordinates player involvement, manages digital inventory, leads partner events, and provides reporting and performance analysis. The role also supports contracts, research initiatives, marketing collaborations, and tentpole event programs.