Teams at NewForm

Leads client relationships, paid media strategy, and creative performance across high-growth accounts. Oversees multimillion-dollar budgets across Meta, TikTok, and Google; develops growth strategies; analyzes creative and media performance; identifies funnel, measurement, offer, and signal optimizations; and partners with creatives and media buyers to scale efficient advertising.

Own high-volume production of short-form social media ads, including camera, lighting, audio, set design, and talent direction. Build scalable production systems, workflows, and standards; recruit, train, and mentor production staff; and partner with creative teams to turn briefs into production plans. Apply paid social and performance marketing expertise to creative decisions while helping scale studios, sets, and the broader production organization.

Leads end-to-end creative operations for assigned clients, including ad strategy, scripting, concept development, creator execution, and collaboration with editors. Analyzes performance data to improve and scale content, manages multiple clients and production workflows, and monitors paid advertising trends.