Teams at NewForm

Own performance creative strategy and execution for assigned clients, translating goals, audience insights, and ad performance data into concepts, scripts, production briefs, and testing plans. Lead creators, editors, brainstorms, client presentations, and creative iteration across multiple accounts. Analyze results to identify winning approaches, manage production workflows, maintain quality standards, and mentor creatives while staying current with cultural and platform trends.

Coordinates creators throughout onsite shoots, manages schedule changes, communicates creator status to production and casting teams, and supports casting through creator sourcing and self-tape review. Maintains office and studio readiness by handling deliveries, stocking supplies, and cleaning. Assists production teams with shoot setup, errands, and general crew support.

Reviews video ads before client delivery or launch, ensuring creative standards, briefs, and technical, visual, audio, copy, and brand requirements are met. Provides precise revision feedback, verifies corrections, and checks details such as captions, continuity, claims, pricing, logos, calls to action, disclaimers, pacing, and sound quality. Manages high-volume reviews with fast turnaround times while maintaining accuracy and clear communication.