Teams at New York Holdings

Freelance senior copywriter responsible for creating brand-aligned, conversion-focused content for websites, landing pages, and digital campaigns. The role combines brand storytelling with SEO and AIO/GEO optimization, including search intent, content architecture, semantic relevance, and AI-driven discoverability. The writer will collaborate with creative, strategy, and digital teams while adapting content to diverse audiences, formats, and brand voices.

Manage concurrent creative design and video projects from scope through delivery. Coordinate teams, freelancers, timelines, resources, budgets, tools, client communication, and feedback cycles while maintaining profitability and quality. The role requires proactive risk management, strong autonomy, bilingual French and English communication, and familiarity with creative studio workflows, including brand, web, social, and motion production.

Develop brand and business strategies, conduct audience and market research, define positioning and messaging, and translate complex challenges into actionable recommendations. Lead client discovery sessions, workshops, brainstorms, and presentations while connecting brand strategy to marketing and go-to-market objectives. Collaborate with multidisciplinary creative teams and contribute strategic thinking to pitches and new business opportunities across varied clients and industries.