Teams at New York City Economic Development Corporation

Manage business development projects to attract, expand, and retain companies in NYC. Advise on site selection, incentives, workforce connections, and real estate; organize site tours and partner meetings; develop proposals and presentations; maintain CRM pipeline and KPIs; conduct market research; cultivate stakeholder and international partnerships; represent NYCEDC at events and trade missions.

Lead implementation of NYCEDC social media strategy: write and publish posts, create content plans and toolkits, develop and manage paid ad campaigns (A/B testing, targeting, budgeting), collaborate with creative and cross-functional teams, monitor analytics, and provide data-driven insights to optimize organic and paid social content, including executive social presence.

Lead multi-stakeholder strategy projects using quantitative and qualitative research. Develop scopes, workplans, and Excel-based analyses; interview stakeholders; craft clear recommendations and influence senior City and EDC leaders. Collaborate across agencies and contribute to team culture and capacity building.