Teams at Netflix

Leads Netflix House’s website, organic search, and digital marketing strategy to increase fan engagement, conversions, and revenue. Owns website optimization, SEO, landing pages, analytics, testing, ecosystem presence, and executive reporting. Partners with Product, Technology, Analytics, Paid Media, Lifecycle, and Brand teams, while managing a Web Execution Lead. Requires extensive B2C digital marketing, SEO, conversion optimization, cross-functional leadership, and people management experience.

Executes end-to-end advertising measurement studies using first- and third-party solutions to evaluate brand lift, conversion, reach, and campaign effectiveness. Consults with advertisers and Sales, manages vendors, designs surveys, analyzes data, develops recommendations, and translates complex findings into actionable insights, presentations, case studies, learning agendas, and vertical playbooks. The role also evaluates Marketing Mix Modeling outputs and uses AI tools to improve analytical efficiency.

Supports three Inclusion Strategy executives by managing complex calendars, global travel, expenses, events, off-sites, vendors, project logistics, reports, presentations, and sensitive information. Coordinates across time zones and regions, tracks timelines and follow-ups, anticipates needs, and ensures smooth execution of leadership and organizational activities.