Neighborly Benefits Overview

Develops and scales strategic lead-generation partnerships across affiliate networks, marketplace vendors, and referral partners to drive customer acquisition and revenue. Responsibilities include negotiating commercial terms, launching and optimizing campaigns, managing lead-flow integrations and attribution reporting, maintaining data integrity, supporting financial systems, resolving payment issues, and coordinating cross-functional initiatives across Marketing, Analytics, IT, Finance, and Operations.

Leads national brand management and local performance marketing for a franchise system. Develops annual and long-term strategies, manages marketing budgets and advertising funds, oversees integrated campaigns, coaches franchise owners, analyzes performance, collaborates with agencies and cross-functional teams, and leads marketing communications, content, events, and training. Manages and develops the marketing team while aligning brand initiatives with revenue, market share, customer acquisition, and franchise growth objectives.

Manages and coaches franchise owners on local integrated marketing plans, channel mix, and program execution. Tracks online and offline marketing performance, including qualified leads, cost per lead, customer growth, and revenue objectives. Presents pre-opening and grand-opening plans, recommends acquisition, retention, reactivation, and loyalty tactics, supports onboarding, sells local marketing programs, and develops performance reporting for management review.