Teams at Nclusion

Leads Nclusion’s global marketing function, owning brand architecture, multi-market integrated marketing plans, retail and digital integration, KPI measurement, agency relationships, and internal communications. Builds the marketing team and establishes the function from scratch across financial services and gaming products, working with regional teams and executive leadership. Requires extensive senior marketing leadership experience, emerging-market expertise, retail and online campaign experience, and multi-country leadership.

Lead digital marketing strategy for sports betting and iGaming platforms across emerging and frontier markets. Drive acquisition, conversion, retention, reactivation, promotional campaigns, paid media, SEO, CRM, affiliate programs, and marketing ROI. Build KPI frameworks, dashboards, playbooks, tracking standards, and cross-market benchmarks while enabling local marketing teams. Partner with product, BI, finance, legal, compliance, agencies, and vendors, with responsibility for responsible gambling advertising standards and performance reporting.

Build and lead Nclusion’s group-wide anti-fraud function across gaming and financial services. Establish fraud strategy, policies, risk frameworks, detection rules, case management, KPIs, and reporting. Partner with Data teams on transaction monitoring and detection models, Finance on loss quantification and controls, and Legal on escalations. Coordinate anti-fraud standards and analysts across international markets, with an emphasis on high-volume transactions and emerging-market fraud dynamics.