Teams at Nasoft.eg

Manage social media content for multiple accounts from planning through delivery. Responsibilities include creating content calendars, captions, copy, product descriptions, website content, video concepts, and creative briefs. Coordinate with designers and video editors, review deliverables for quality and consistency, research trends and audiences, use AI tools, and meet deadlines with minimal supervision.

Own and optimize paid B2B lead-generation campaigns across LinkedIn, Google, Meta, Snapchat, and TikTok for GCC markets. Manage budgets against CPL and cost-per-SQL targets, build lead forms and landing pages, test audiences and messaging, track leads through the CRM, report performance insights, and support sales handoffs. The role also coaches the marketing team on B2B performance marketing.

Develop advertising and social media concepts, scripts, captions, storytelling, moodboards, and creative directions aligned with client goals. Collaborate with account managers, photographers, videographers, editors, and clients to execute and refine content ideas. Monitor GCC social media trends, manage multiple briefs, present concepts, and maintain quality and deadlines across campaigns and productions.