Teams at NAFFCO (National Fire Fighting Manufacturing Company)

Develops and governs organization-wide KPI frameworks, scorecards, dashboards, and performance reports. Defines metrics and targets with business leaders, analyzes results against goals, identifies trends and risks, and presents recommendations to management. Coordinates performance reviews, tracks corrective actions, improves data quality and reporting automation, and supports departments in enhancing productivity, efficiency, service quality, and cost control.

Develops brand identities, rebranding concepts, creative proposals, campaigns, and visual experiences across digital and print channels. Creates logos, guidelines, marketing collateral, packaging, signage, presentations, and production-ready artwork. Collaborates with marketing and cross-functional teams, manages multiple projects, maintains brand consistency, and delivers high-quality creative work on schedule.

Leads PR, corporate communications, social media strategy, media relations, paid social campaigns, executive visibility, campaign execution, and performance reporting. Develops annual communication plans, manages media and agency relationships, coordinates corporate announcements and events, oversees content across major platforms, optimizes advertising budgets, and evaluates KPIs to improve brand reputation, visibility, engagement, and business outcomes.