Teams at Moroch

Develops integrated media plans across broadcast, digital, social, and out-of-home channels. Conducts audience, market, and competitive research; allocates budgets; creates flowcharts and authorization documents; coordinates campaign execution with buyers, vendors, analytics, and account teams; monitors pacing, spend, delivery, and performance; manages reconciliation and financial accuracy; presents recommendations to clients; evaluates emerging media opportunities; and improves planning processes.

Develops and executes paid social strategies across major platforms, managing campaign setup, launches, pacing, budgets, audiences, optimization, testing, and reporting. Analyzes conversion performance and customer journeys to improve targeting, creative, bidding, and investment decisions. Partners with planning, analytics, creative, digital, and account teams; provides platform expertise, mentors team members, evaluates emerging technologies and AI tools, and delivers client-focused recommendations.

Leads integrated media strategy, investment allocation, campaign planning, optimization, measurement, client advisory, financial stewardship, and contract management for major accounts. Oversees cross-functional execution, develops media planning teams, drives innovation, manages performance and profitability, and strengthens client relationships. The role requires 7–10 years of progressive media planning and buying experience across multiple channels, with travel up to approximately 10%.