Teams at MoneyGram International

Leads paid search and app acquisition across Google Ads, Apple Search Ads, UAC, and Performance Max. Owns campaign execution, budgets, bidding, targeting, CAC and ROAS optimization, and high-velocity creative testing. Partners with creative, product, analytics, CRO, and regional teams to improve conversion, onboarding, and lifecycle performance. Uses AI for media buying, asset generation, testing, and optimization while developing forecasts, reporting insights, and scalable growth strategies across global markets.

Create and optimize performance-driven content for Mexico and Latin America across paid social and other paid media channels. Develop concepts, hooks, scripts, UGC videos, static designs, motion assets, and localized Spanish copy. Analyze metrics such as CTR, CVR, and CAC to test creative hypotheses, improve acquisition performance, and scale winning concepts. Use AI and creative software to accelerate production while collaborating with Growth Marketing and other creative teams.

Lead the strategy, roadmap, experimentation, and performance of MoneyGram’s digital money transfer products across web and app. Drive customer acquisition, engagement, retention, conversion, and personalized experiences across markets while partnering with engineering, analytics, design, marketing, operations, and other stakeholders. Use customer research, data analysis, competitive insights, and experimentation to deliver safer, faster, and more scalable money movement solutions in a highly regulated environment.