Teams at Molton Brown

Supports CRM and digital business teams through customer lifetime value, RFM segmentation, loyalty, campaign, sales, and customer behavior analysis. Maintains CRM dashboards and reporting across markets and channels, identifies trends, evaluates campaign performance and ROI, analyzes customer feedback, monitors loyalty and competitor trends, and supports customer research and digital analytics optimization.

Analyzes customer behavior, lifetime value, loyalty, segmentation, campaign performance, feedback, and sales trends across global channels. Builds RFM-based customer tiering models, maintains CRM dashboards, delivers customer insight and reporting, evaluates campaign ROI, monitors loyalty and competitor trends, supports customer research, and manages a digital analytics and optimization executive.