MineralTree, a Global Payments Company
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Responsible for crafting and executing a comprehensive website strategy, overseeing website development, increasing sales through UX strategy, improving website traffic and rankings, and analyzing data for optimization. Collaborates with other teams for cohesive branding, manages technical aspects affecting UX, optimizes SEO strategy, and conducts A/B testing and CRO. Tracks KPIs and supports marketing operations. Requires 6+ years of digital marketing experience.
Responsible for crafting and executing a comprehensive website strategy, overseeing website development and evolution, increasing sales through effective UX strategy, optimizing SEO, and analyzing data to improve outcomes. Works closely with various teams to ensure cohesive online branding. Manages technical aspects of the website to enhance user experience and lead conversion rates. Develops and executes CRO testing strategies and tracks key performance indicators. Maintains industry awareness and stays current with digital marketing trends and technologies.
Responsible for crafting and executing a comprehensive website strategy, overseeing website development, increasing website traffic and conversions, optimizing SEO, and analyzing data to improve outcomes. Works closely with various teams to ensure cohesive online branding and marketing strategy. Manages technical aspects of the website, leads website re-architecture, and A/B tests to enhance user engagement and conversions. Analyzes website metrics and user behavior to identify growth opportunities. Reports on key performance indicators and stays current with digital marketing trends.
