Teams at Mindly

Own the end-to-end growth funnel strategy, including acquisition channels, landing pages, onboarding, experimentation, and prioritization. Lead A/B testing, market research, and go-to-market strategy across new and existing markets. Build and ship funnels and experiments hands-on, analyze funnel performance using analytics tools, collaborate cross-functionally with Product and Marketing, and mentor or manage future growth hires.

Create AI-generated video and static performance ads for Meta, TikTok, YouTube, and other paid social channels. Develop content hypotheses, research competitors and trends, test hooks and storytelling formats, analyze metrics, and iterate creatives using performance data. Collaborate with Growth and Performance Marketing teams while using AI image and video tools to produce ad variations at scale.

Own and scale paid acquisition across Meta, Google, and TikTok; lead international market expansion, market research, go-to-market strategy, experimentation, and channel optimization. Build and manage a high-performing performance marketing team, oversee budgets and prioritization, analyze acquisition and product metrics, and partner with Creative, Design, Analytics, Product, and founders on growth strategy.