Teams at Mile Marker

Develop and optimize paid search, social, and retail media campaigns across biddable platforms. Responsibilities include strategy development, keyword and audience targeting, budget and bid management, ad creative optimization, A/B testing, incrementality testing, performance analysis, client reporting, and team leadership. The role also mentors biddable media professionals and communicates campaign insights and recommendations to clients and stakeholders.

Manage and optimize full-funnel biddable media campaigns across Google, Bing, Meta, TikTok, and retail media networks. Responsibilities include campaign strategy, forecasting, budget allocation, implementation, pacing, KPI monitoring, A/B testing, attribution setup, performance analysis, and client reporting. The role translates campaign data into actionable recommendations while supporting omnichannel growth objectives and mentoring junior planners or interns.

Own analytics implementation for client measurement systems, including tracking plans, Google Tag Manager containers, GA4 properties, conversion APIs, enhanced conversions, consent controls, and data connections. Audit and remediate tagging issues, validate fixes at the network level, maintain campaign naming and UTM standards, and document implementations. Lead technical client calls, coordinate with developers and compliance teams, and establish data governance standards across marketing channels.