Teams at Midi Health

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Lead and own Midi Health’s paid acquisition and full-funnel media strategy, building an AI-native performance system to optimize CAC and LTV:CAC across dual motions (clinical care and consumer product). Manage budget/P&L, agency ecosystem, creative-performance feedback loops, audience strategy, and a team of growth specialists while communicating results to executives and the board.

Lead Midi's social strategy and execution across all platforms, build scalable production and measurement systems, mentor the social team, drive engagement and brand growth, and collaborate cross-functionally to amplify cultural conversations and business outcomes.