Midi Health Benefits Overview

Verify patient insurance coverage and benefits using AthenaHealth and payer portals, obtain pre-authorizations, identify primary/secondary payers, document outcomes, collaborate with billing and operations to resolve eligibility issues and prevent claim denials, notify patients of coverage discrepancies, and maintain accurate insurance records to ensure compliant billing and timely reimbursement.

Lead strategy and hands-on execution for landing page optimization and experimentation across paid acquisition. Build and publish pages in a CMS, design A/B and multivariate tests, analyze results, and partner with Product, Paid Media, Analytics, Brand, Clinical, and Compliance to improve conversions and first-visit bookings. Establish repeatable testing programs, map ad creative to targeted experiences, and ensure healthcare compliance and trust in patient-facing content.

Support D2C and B2B growth by building automated dashboards, performing funnel and conversion analyses, tracking lifecycle marketing and ad performance, and partnering with cross-functional teams to scale growth initiatives. Learn from mentors and progress into owning growth and marketing analytics domains.