Teams at Mendocino Farms

The Vice President of Brand Marketing leads brand strategy, positioning, integrated campaigns, PR, social, content, product and menu marketing, agency relationships, and marketing budgets. This executive partners with growth marketing, culinary, operations, creative, analytics, and leadership teams to drive brand equity, guest engagement, menu performance, and multi-market growth. The role also builds marketing capabilities, develops senior talent, oversees guest insights, and ensures consistent brand expression across channels and markets.

Leads corporate FP&A, including annual budgeting, quarterly forecasting, long-range planning, cash flow forecasting, variance analysis, financial modeling, executive reporting, and Board materials. Partners with finance, accounting, real estate, development, and executive leaders to guide strategic decisions, capital allocation, and business performance. Owns Power BI reporting improvements, scalable planning processes, automation initiatives, and junior team development.

The CRM Analyst analyzes guest and campaign data, builds dashboards, segments audiences, and supports email and push campaigns in HubSpot. Responsibilities include campaign scheduling, QA, deployment, workflow and automation support, performance reporting, trend analysis, and optimization recommendations. The role collaborates with Marketing, Brand, Growth, Product, Sales, and IT teams to resolve CRM or data issues and improve engagement, conversion, retention, and repeat purchases.