Teams at Medialicious

Own the relationship, commercial performance, and growth strategy for a major multi-brand client. Lead reviews, escalations, budget and scope discussions, performance accountability, and priority setting across UA, Affiliates, SEO, Media, and Planning specialists. Direct cross-functional work through influence rather than formal authority, monitor acquisition economics including CPA, ROAS, and LTV, and protect and grow the client account.

Own the relationship, commercial performance, and growth of a major multi-brand client account. Lead client reviews, escalations, budgets, scope, contracts, and performance accountability while coordinating UA, Affiliates, SEO, Media, and Planning specialists. Set priorities, direct cross-functional work through briefs, monitor acquisition economics such as CPA, ROAS, and LTV, and identify risks and growth opportunities with minimal oversight.

Own mobile user acquisition for skill gaming and social gaming apps. Plan, launch, and optimize campaigns across UA networks and app DSPs; manage budgets; analyze cohort, LTV, retention, and ROAS data; oversee attribution and incrementality testing; collaborate with creative, product, BI, CRO, and CRM teams; and ensure campaigns meet platform and regulatory requirements.