Teams at MasterClass

Leads creative direction for Class launches, campaigns, product launches, and marketing communications. Develops concepts, brand voice, copy, design, art direction, video, and animation while remaining hands-on. Collaborates with brand, performance marketing, enterprise, and product teams; mentors multidisciplinary creatives; maintains quality and consistency; and drives innovative, strategically aligned work for a global audience.

Own the full sales cycle for SMB and mid-market accounts, including prospecting, discovery, negotiation, closing, forecasting, and expansion. Sell MasterClass products to HR, L&D, and talent-management buyers through consultative sales. Build account and sales plans, develop self-sourced pipeline using AI and sales tools, identify new revenue opportunities, pilot go-to-market approaches, and partner with Customer Success on handoffs and growth.

Own MasterClass’s organic social strategy and execution, with a focus on promoting Certificates to professional audiences. Manage content across LinkedIn, Instagram, and YouTube; collaborate with Creative, Marketing, and GTM teams; develop campaigns; optimize performance using audience insights; and communicate recommendations. The role also contributes to evergreen brand initiatives and develops AI-enabled social workflows.