Maryland Institute College of Art Benefits Overview

Leads MICA’s Career Development Center, supervising staff and designing career, experiential learning, internship, employer engagement, and professional development programs. Builds partnerships with faculty, alumni, employers, community organizations, and creative industries; oversees internship compliance, career outcomes reporting, budgeting, grants, and institutional collaboration. Supports students and alumni pursuing careers in creative, entrepreneurial, nonprofit, educational, and commercial fields.

The Marketing Manager develops and executes MICA’s social media and digital marketing strategy, creating content across institutional channels and platforms. Responsibilities include managing content calendars, campaigns, digital communities, brand standards, analytics, reporting, and event coverage. The role translates performance data into recommendations, supports enrollment and engagement goals, advises campus partners, and coordinates multimedia storytelling. The position is in person, may oversee student workers or freelancers, and requires occasional evening and weekend work.

Develops and leads integrated enrollment marketing strategies across academic, youth, and professional education programs. Oversees brand positioning, messaging, digital and social campaigns, audience research, analytics, budgets, vendors, and cross-functional marketing teams. Uses data-driven insights to improve engagement, conversion, institutional visibility, and return on investment. This on-campus leadership role also manages marketing projects and supports the Vice President for Marketing and Communications.