Teams at The Marketing Practice

Plans, launches, manages, and optimizes organic and paid social media campaigns, particularly on LinkedIn, for B2B clients. Responsibilities include client communication, campaign strategy, content scheduling, creative approval, budget management, performance analysis, reporting, workshops, new-business support, and team mentorship. The role also develops recommendations based on social trends, platform updates, and campaign insights.

Oversee global resource planning and allocation across client portfolios, balancing employees and contractors against delivery needs. Lead capacity discussions, resolve conflicts, monitor utilization and forecasts, manage contractor onboarding and compliance, track spend, maintain Kantata data, improve forecasting and time-tracking processes, and drive adoption of operational tools. Build partnerships across delivery, creative, strategy, finance, and operations while mentoring colleagues and supporting workforce operations improvements.

Lead conceptual and design-focused creative work for B2B brands, campaigns, advertisements, and account-based marketing. Partner with multidisciplinary teams, guide projects from ideation through execution, present and sell ideas to clients, simplify complex offerings, and uphold high creative standards. The role involves shaping creative direction, building client relationships, mentoring collaborators, and developing distinctive visual-verbal concepts across platforms.