Teams at The Marketing Practice

Lead major B2B client accounts, integrated marketing programs, and senior stakeholder relationships. Provide marketing strategy, media planning, campaign recommendations, commercial forecasting, profitability oversight, and business development. Manage a $3M annual revenue target, lead pitches and account growth, oversee delivery quality, and mentor account teams. Success is measured through client satisfaction, account performance, profitability, accurate forecasting, growth, and team development.

Owns global Talent Acquisition strategy and full-cycle recruiting across the agency, from workforce planning and sourcing through selection, offer, onboarding, and new-hire success. Partners with senior leaders on talent decisions, builds proactive pipelines, strengthens employer brand, and manages recruitment operations, reporting, compliance, ATS optimization, AI, and automation. The role balances strategic leadership with hands-on management of varied searches and focuses on improving hiring quality, pace, candidate experience, and onboarding effectiveness.

Plans, launches, manages, and optimizes organic and paid social media campaigns, particularly on LinkedIn, for B2B clients. Responsibilities include client communication, campaign strategy, content scheduling, creative approval, budget management, performance analysis, reporting, workshops, new-business support, and team mentorship. The role also develops recommendations based on social trends, platform updates, and campaign insights.