Teams at MarketBridge

Leads paid search strategy, execution, optimization, budgeting, forecasting, testing, measurement, and client performance discussions across complex B2B accounts. Oversees Google Ads and Microsoft Ads programs, connects SEM activity to leads, pipeline, and revenue, partners with analytics and cross-functional teams, mentors SEM staff, improves processes, and supports pitches, renewals, and account growth.

Lead complex client analytics projects involving marketing analytics, predictive modeling, campaign reporting, descriptive analysis, propensity modeling, and strategic framework development. Manage timelines, deliverables, workstreams, client relationships, and project teams while personally executing analysis using Excel, R, SQL, Python, and SAS. Develop actionable client recommendations, mentor junior staff, contribute to thought leadership and business development, and support sales and marketing strategy engagements.

Manage day-to-day client relationships and campaign delivery from brief through execution. Oversee project administration, budgets, forecasting, and profitability. Provide strategic consultancy, write creative briefs, analyze campaign results, identify growth opportunities, and mentor team members while ensuring cross-departmental alignment and quality.