Maple Leaf Sports & Entertainment Benefits Overview

Supports recurring business reporting, marketing and CRM analytics, survey analysis, dashboard improvements, and ad hoc analytical projects. Uses SQL, Python, Databricks, and/or R to identify trends, evaluate campaign performance, and develop actionable insights. Creates visualizations, PowerPoint presentations, and executive-ready reports for technical and non-technical stakeholders. Helps improve measurement frameworks, automate reporting processes, and translate data into business and marketing recommendations.

Develops revenue-generating partnerships for MLSE sports teams by prospecting brands, building senior client relationships, creating integrated marketing proposals, leading presentations and negotiations, and coordinating internal teams. The role analyzes markets and partner objectives, provides strategic marketing insight, manages expectations, resolves issues, and delivers partnership revenue targets across digital, social, experiential, print, and broadcast channels.

Supports corporate strategy, product management, AI product development, and data initiatives. Responsibilities include coordinating timelines, defining requirements and user stories, managing backlogs, conducting market and competitive analysis, building business cases, analyzing data, supporting AI prototyping and model evaluation, and performing QA and user acceptance testing. The intern collaborates with business stakeholders, product managers, engineers, and strategy teams to develop recommendations and technology solutions.