Teams at Managed Health Care Associates

Drives new member acquisition and revenue growth across the Western U.S. senior living market. Responsibilities include prospecting, territory planning, pipeline management, consultative selling, complex GPO deal negotiation, executive relationship development, and closing multi-year agreements. The role uses Salesforce, AI-powered sales tools, and automated workflows for lead prioritization, forecasting, outreach, and account research. It also requires cross-functional collaboration, market engagement, conference participation, and 50% regional travel.

Executes and optimizes integrated B2B marketing campaigns across email, web, social, digital, print, webinars, and events. Develops content, sales enablement materials, product launch communications, and partner marketing assets. Manages webinar and event promotions, marketing automation, website content, analytics, reporting, and campaign optimization. Coordinates cross-functional stakeholders, vendors, and timelines while applying brand, SEO, accessibility, compliance, and responsible AI practices.

Owns governance, quality, integrity, and operational management of contract and customer master data. Oversees contract configuration, pricing controls, member onboarding, eligibility, roster management, exception resolution, metrics, and process documentation. Leads continuous improvement using Lean and Six Sigma methodologies, develops standardized controls, and manages a data operations team while collaborating with Sales, Finance, Reconciliation, IT, and other functions.