Mackinaw Dating Company

Mackinaw is a new online dating experience that ditches the boring bios and cliche photos. Instead, users record 30-second videos to surprise questions to capture off-the-cuff, authentic windows into their true selves. The aim is to clean up the mess that Tinder created by fixing issues associated with an abundance of options, addiction and burn out, and a lack of authenticity. We're not here to get users to swipe their lives away, we're here to actually help people find quality matches.