Teams at M Booth

Leads corporate and brand communications for complex health-sector accounts, serving as the senior client counsel and overseeing strategic, creative, integrated communications programs. Owns account operations, financial health, team development, client growth, and new business support. Develops brand strategy, consumer communications, corporate reputation, social impact, and global health access initiatives while coaching teams and advancing diversity, equity, and inclusion.

Manage branded social communities, especially TikTok, through daily engagement, social listening, publishing, trend analysis, and real-time content creation. The role monitors conversations, responds in brand voice, flags issues, maintains content calendars and trackers, coordinates projects and events, supports client communications, and translates cultural trends into actionable recommendations. It also tracks performance, collaborates with creative teams, and develops timely social copy and content.

Supports strategic analytics for earned media, influencer, and digital marketing campaigns. Measures performance against client objectives using social, site, mobile, search, qualitative, and quantitative data. Builds client relationships, presents insights, contributes to new business pitches, creates data-driven narratives, and recommends actions to optimize campaign performance.