Teams at M Booth

Lead strategic planning for integrated client accounts, translating cultural and consumer insights into creative briefs, campaigns, and brand strategies. Partner with account, creative, research, analytics, and agency teams; oversee audience research and learning agendas; lead brainstorms; present data-driven recommendations to clients; mentor junior and mid-level staff; and guide strategic storytelling, campaign development, and market research initiatives.

Supports integrated consumer communications campaigns across media relations, influencer programming, project coordination, measurement, and merchandising. Responsibilities include building media and influencer lists, assisting with pitches and outreach, tracking coverage and inventory, coordinating meetings and deliveries, supporting events and mailers, and maintaining client reports. The role requires strong communication, writing, organization, attention to detail, multitasking, and collaboration skills.

Supports integrated consumer PR campaigns across media relations, influencer programming, creative activations, events, measurement, reporting, research, and account coordination. Responsibilities include building media and influencer lists, conducting outreach, tracking deliverables and coverage, coordinating meetings and logistics, managing brand assets and product samples, monitoring industry trends, and supporting client reporting. The role requires strong communication, organization, attention to detail, multitasking, and interest in consumer culture and social trends.