Teams at Lumenis

Owns the full product lifecycle from market research and ideation through development, launch, and post-launch optimization. Defines product requirements and specifications, coordinates cross-functional input from R&D, design, clinical, regulatory, manufacturing, sales, and marketing teams, and supports validation and regulatory submissions. Monitors market trends, competitors, and customer insights while ensuring products meet global performance, safety, and compliance standards.

Leads Lumenis’s global go-to-market strategy, brand presence, digital marketing, corporate and divisional branding, product messaging, market intelligence, and regional marketing alignment. Oversees website performance, SEO, PPC, social media, lead generation, partner portal deployment, and marketing collateral. Manages global marketing teams and external agencies while driving cross-functional execution, business growth, and consistent global brand implementation.

Develops and activates insights from connected medical-device IoT data and enterprise sources. Builds dashboards and analytics products, explores complex datasets, identifies trends and commercial opportunities, creates data-driven sales narratives, and drives analytics adoption across global business teams. Partners with BI, sales, marketing, service, product, finance, and operations while improving data quality, trusted metrics, visualization, and AI-enabled analytics capabilities.