Teams at Lula

Manage, optimise, and report on paid media campaigns across Google Ads, Meta, and other channels focused on lead generation and ROI. Conduct A/B tests, refine audience targeting and landing pages, build dashboards, collaborate with creative/product teams, and assist budget pacing to improve CPA, ROAS, and conversion rates.

Manage end-to-end B2B sales for SME funding (R10k–R500k), convert high-volume applications, analyze bank data for credit decisions, scale exposure for qualifying clients, maintain portfolio retention, and keep an accurate, data-led sales pipeline and forecasts.

Design and maintain an end-to-end dbt analytics layer: build governed, consumption-ready models, enforce data quality and semantic layers, partner with stakeholders, mentor engineers, and ensure performant system design.