Lucid illusions
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Bridging the gap between the business of design & the design of business through design strategy consulting,
At Lucid illusions, we bridge the gap between the business of design and the design of business. Through strategic design consulting, talent acquisition, and leadership training, we empower businesses and designers to align creative processes with business objectives for measurable success.
Our vision is to address the many design efforts that operate without clear business alignment. Many designers seek to enter the workforce with stronger skill sets, while many companies struggle to hire the right designers. We integrate technology and strategy to create a seamless connection between business and design.
We have advised C-suite executives across Europe, North America, Japan, and India on diverse projects, including human-robot interaction (HRI) in Stockholm, product information management (PIM) systems in New York, bio-computational AI platforms in Tokyo, and startup ecosystem development in India.
Design should be more than aesthetics—it should be a driver of business growth. We align design strategies with business goals to enhance market penetration, optimize sales funnels, improve customer experience, implement targeted marketing strategies, and track and refine KPIs to ensure measurable success.
Finding the right talent is critical. Through our skills-mapping methodology, we ensure businesses hire designers who are both technically proficient and aligned with company culture. Soon, this methodology will be available on a technology platform to streamline the recruitment process further.
From organizations with no design teams to those looking to augment existing ones, we provide structured growth strategies. Our approach is skillset-driven, identifying gaps and strengths; toolset-optimized, integrating the right technologies; and mindset-focused, cultivating a culture of design-led decision-making.
Designers often struggle to secure a seat at the executive table. We equip them with the communication and leadership skills necessary to present compelling design proposals, manage client and stakeholder expectations, and articulate design decisions effectively in verbal and written communication.
We combine a deep understanding of business and design with a strategic, technology-driven approach. Whether you’re a business looking to optimize design impact or a designer aiming for career growth, we help you achieve sustainable success in a competitive market.
Let’s redefine the future of design together.
Our vision is to address the many design efforts that operate without clear business alignment. Many designers seek to enter the workforce with stronger skill sets, while many companies struggle to hire the right designers. We integrate technology and strategy to create a seamless connection between business and design.
We have advised C-suite executives across Europe, North America, Japan, and India on diverse projects, including human-robot interaction (HRI) in Stockholm, product information management (PIM) systems in New York, bio-computational AI platforms in Tokyo, and startup ecosystem development in India.
Design should be more than aesthetics—it should be a driver of business growth. We align design strategies with business goals to enhance market penetration, optimize sales funnels, improve customer experience, implement targeted marketing strategies, and track and refine KPIs to ensure measurable success.
Finding the right talent is critical. Through our skills-mapping methodology, we ensure businesses hire designers who are both technically proficient and aligned with company culture. Soon, this methodology will be available on a technology platform to streamline the recruitment process further.
From organizations with no design teams to those looking to augment existing ones, we provide structured growth strategies. Our approach is skillset-driven, identifying gaps and strengths; toolset-optimized, integrating the right technologies; and mindset-focused, cultivating a culture of design-led decision-making.
Designers often struggle to secure a seat at the executive table. We equip them with the communication and leadership skills necessary to present compelling design proposals, manage client and stakeholder expectations, and articulate design decisions effectively in verbal and written communication.
We combine a deep understanding of business and design with a strategic, technology-driven approach. Whether you’re a business looking to optimize design impact or a designer aiming for career growth, we help you achieve sustainable success in a competitive market.
Let’s redefine the future of design together.
Lucid illusions Offices
Remote Workspace
Employees work remotely.
We're a fully remote distributed team. We hope to remain so going forward unless someone needs a quiet workplace in which case, we can make the arrangements. We also plan to move to a 4 day - 9hrs work week.
Typical time on-site:
None
India
