Teams at Lovesac

Leads strategic brand partnerships across entertainment, lifestyle, design, creators, events, and complementary brands. Develops opportunities from ideation through negotiation, activation, measurement, and post-program analysis. Collaborates with marketing, PR, social, retail, e-commerce, merchandising, supply chain, and product teams to deliver integrated customer experiences. Manages agencies, partners, budgets, contracts, timelines, KPIs, and executive communications while driving brand awareness, engagement, earned media, traffic, and commercial growth.

Leads public relations, corporate communications, influencer and creator marketing strategies to strengthen brand awareness, credibility and engagement. Develops media relationships, brand and product narratives, executive communications, experiential campaigns and reputation-management plans. Partners cross-functionally with marketing, creative, product, retail and leadership teams, manages agencies and creator relationships, establishes performance metrics, and connects communications activity to commercial outcomes.

Leads Lovesac’s social-first content, community, creator, influencer, and cultural activation strategy. Translates consumer and cultural insights into compelling brand storytelling, manages content operations and creative teams, oversees agencies and production partners, and owns investment strategy and budgets. Establishes measurement frameworks connecting engagement to brand health, traffic, acquisition, conversion, and loyalty while partnering cross-functionally to strengthen Lovesac’s lifestyle positioning.