Teams at Lokal

Manage end-to-end performance marketing for Lokal apps: create ad angles, scripts, and creatives; run Meta and Google Ads campaigns; ship rapid creative variants and A/B tests; collaborate with designers and video teams; analyze CAC, ROAS, CPI, CTR and optimize for installs and conversions.

Create and edit digital media (magazines, share cards, thumbnails, status videos), perform media corrections (censoring, trimming, merging), edit reporter-submitted video stories with voiceovers, and produce marketing/sales banners and promotional videos as needed.

Create and test high-velocity ad creatives for regional audiences, brief designers/editors, run A/B tests, optimize paid campaigns (Meta/Google) to drive downloads and purchases, and analyze performance metrics to scale effective campaigns.