Teams at Little Sleepies

Own and scale the customer entry-to-purchase lifecycle: design acquisition journeys, build and optimize welcome/abandon/lead conversion automations, implement personalization and gamification, partner cross-functionally, steward list health and deliverability, and run A/B and multivariate testing to improve conversion and engagement metrics.

The Director of Fabric Development & Innovation will lead fabric innovation, manage the materials pipeline, and oversee cross-functional strategies in kids' apparel, aligning design and product development.

Lead post-purchase lifecycle strategy to increase repeat purchase, LTV, and loyalty. Own loyalty program messaging, transactional and education flows, personalization powered by ML, win-back and reactivation campaigns, and cross-functional A/B testing. Drive retention KPIs through data-driven experiments and collaboration with Creative, CS, Merchandising, and Engineering teams.