Teams at LINE MAN Wongnai

Lead strategy and optimization for an advertising marketplace: manage ad inventory, placement and pricing strategies, set bid prices, maximize advertiser demand, and partner with product, engineering, and data science to drive revenue and performance.

Own sales performance reporting, identify performance drivers, design sales targets and incentive schemes, manage sales segmentation and portfolio allocation, and quantify P&L impact. Lead cross-functional commercial rollouts, experiments, and visibility tracking. Establish post-launch reviews comparing forecasted and actual productivity outcomes, document learnings, and build repeatable decision-making frameworks. Partner with data teams to maintain reporting metrics and data quality while managing relationships with sales leaders.

Manage the health, growth, pricing, inventory, and yield of an advertising marketplace. Analyze P&L, performance metrics, budgets, ROAS, eCPM, and ranking mechanics; optimize pricing, ad load, placements, and campaigns. Lead strategic initiatives, reporting improvements, and product rollouts while partnering with Data Science, Product, Sales, and Operations teams and mentoring direct reports.