Teams at LifeWay Christian Resources

Administer and improve Salesforce Marketing Cloud Engagement, including configuration, governance, integrations, data pipelines, segmentation, automations, exports, documentation, security, and role management. Translate stakeholder requirements into scalable solutions, support platform roadmap planning, collaborate with development and IT teams, and enable marketing operations through reliable marketing technology capabilities.

Lead end-to-end email and SMS marketing campaigns, including strategy, template development, segmentation, deployment, compliance, A/B testing, and performance analysis. Use Salesforce Marketing Cloud and Attentive to create personalized, data-driven messaging. Coordinate with content, design, and marketing teams, manage campaign timelines and KPIs, support channel integrations, and present insights to stakeholders while improving engagement and conversions.

Leads email and SMS marketing strategy, campaign execution, segmentation, automation, compliance, analytics, and performance optimization. Manages and mentors marketing strategists and specialists while collaborating with content, design, IT, and marketing teams. Oversees Salesforce Marketing Cloud and Attentive campaigns, develops data-driven insights, improves workflows and engagement, and presents results to senior executives. Requires occasional travel to Nashville.