Teams at LifeWay Christian Resources

Own a church territory spanning DC, Maryland, and Virginia, developing new and existing partnerships through prospecting, cold calling, networking, and consultative selling. Manage the full sales cycle, build relationships with church leaders, meet revenue targets, forecast results, maintain Salesforce records, and provide market and process feedback. The role is remotely based but requires residence in the territory and regular local and overnight travel.

Administer and improve Salesforce Marketing Cloud Engagement, including configuration, governance, integrations, data pipelines, segmentation, automations, exports, documentation, security, and role management. Translate stakeholder requirements into scalable solutions, support platform roadmap planning, collaborate with development and IT teams, and enable marketing operations through reliable marketing technology capabilities.

Lead end-to-end email and SMS marketing campaigns, including strategy, template development, segmentation, deployment, compliance, A/B testing, and performance analysis. Use Salesforce Marketing Cloud and Attentive to create personalized, data-driven messaging. Coordinate with content, design, and marketing teams, manage campaign timelines and KPIs, support channel integrations, and present insights to stakeholders while improving engagement and conversions.