Teams at Lendesk

Lead strategy and roadmap for a product area end-to-end. Run discovery, delivery, and iteration with cross-functional teams, synthesize customer signals and analytics into priorities, define success metrics and growth analytics, partner on go-to-market, and build domain expertise in the Canadian mortgage industry while contributing to team practices and AI-enabled product work.

Own a product area roadmap, turn ambiguous problems into clear direction, and lead cross-functional teams through discovery, delivery, and iteration. Build a signal system from analytics, sales, and customer feedback, define and measure growth metrics, and partner with GTM functions. Develop expertise in the US mortgage broker industry, mentor a junior PM, and help adopt AI-assisted product workflows.

Own and execute growth marketing for a mortgage origination platform: create social and short-form content, build community presence, run and optimize paid acquisition across major ad platforms, manage HubSpot workflows and landing pages, track pipeline and MQL quality, and represent the brand at industry events (US and Canada).