Teams at LemFi

Lead the Financial Crime Operations team at LemFi, focusing on investigations, operational efficiency, and regulatory compliance while mentoring staff and optimizing workflows.

Lead creation of brand and marketing assets end-to-end across digital, social, print, and product; maintain and evolve visual identity and design system; collaborate with Marketing, Product, and Commercial teams to deliver campaign creative, in-app brand coherence, and partnership/event materials.

Lead global paid acquisition across Meta, TikTok, Google, and emerging platforms; build corridor-based budgeting and creative testing; own install-to-transfer funnel and incrementality (geo-lifts, holdouts, MMM); embed CLV/CAC payback discipline; scale an AI-augmented growth team and partner with Product, Data, Brand, and Compliance to convert paid users into retained, transacting customers.