LemFi Benefits Overview

Own the Irish AML/CFT programme and serve as designated MLRO (PCF-52) for LemFi’s regulated payment institution. Responsibilities include managing suspicious transaction reporting, regulatory engagement with the Central Bank of Ireland and FIU Ireland, audits, remediation, compliance reporting, board-level MI, and embedding Irish requirements into the group framework. The role requires senior financial-services compliance experience, strong Irish and EU AML knowledge, regulatory engagement expertise, and the ability to lead compliance operations in a fast-moving environment.

Build, launch, test, and report on high-volume CRM campaigns across email, push, in-app, and SMS channels. Own segmentation, personalization, scheduling, QA, localization, compliance checks, A/B testing, campaign calendars, performance analysis, and workflow automation. Collaborate with Growth, Product Marketing, Design, and Compliance teams to deliver effective campaigns across remittance, credit, savings, and other financial products.

Own end-to-end paid acquisition across Meta, Google, TikTok, and programmatic channels in multiple global markets. Manage significant media budgets and optimize CAC, LTV, ROAS, and payback periods. Lead experimentation across audiences, creative, bidding, and landing pages; develop attribution and measurement frameworks; translate performance data into actionable insights; and partner with Product, Growth, Creative, and Data on launches, expansion, and customer lifecycle growth.