Teams at Legend

Drive organic growth for sports brands through technical SEO, experimentation, AI search initiatives, data analysis, and competitive intelligence. Lead SEO strategies from planning through execution and optimization, collaborate with Product, Engineering, and Content teams, and coach colleagues. The role requires hands-on ownership of complex initiatives, measurable growth results, stakeholder influence, and knowledge of emerging AIO/AEO trends.

Own Legend’s operational AI and automation strategy across Finance, Legal, Business Operations, People, and Talent. Map workflows, identify high-value opportunities, build and maintain AI agents and automations, and partner with Engineering on larger solutions. Ensure testing, security, monitoring, change control, access controls, auditability, and human review. Coach teams, drive adoption, maintain an agent register, and measure success through hours released and business outcomes.

Design end-to-end web and mobile experiences for sports betting products. Simplify complex, data-rich odds and insights, conduct research, partner with PMs/engineers/researchers, evolve design systems, mentor designers, and raise product design quality across the team.