Teams at Legend

Lead product strategy and roadmap to grow traffic and affiliate revenue. Manage end-to-end lifecycle, optimize UX and CRO, use data-driven insights, collaborate with engineering, design, and experimentation teams, and present performance and strategy to senior leadership.

Lead lifecycle marketing strategy across a portfolio of sports brands, owning CRM roadmap and automated journeys across email, push, SMS and in-app messaging. Drive acquisition, engagement, retention and LTV through segmentation, personalization, experimentation, analytics, and cross-functional collaboration while managing and developing the CRM team.

Lead product strategy and roadmap to drive traffic, engagement, and affiliate revenue. Manage end-to-end lifecycle, use data to prioritize features, optimize UX and CRO, integrate SEO, and collaborate with engineering and design while presenting to senior leadership.