Lee Kum Kee USA
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Own the U.S. Asian commercial calendar, trade investment strategy, promotion execution, and post-promotion analysis. Translate category priorities and commercial data into customer action plans and recommendations for Sales. Manage trade funding, spending controls, accruals, ROI, launch support, and cross-functional planning. Lead and coach two Trade Marketing Executives while partnering with Sales, Marketing, Product Development, Go-to-Market, and Finance.
Coordinates production training programs, schedules classes with supervisors and team leaders, arranges vendor-led compliance training, supports new-hire and refresher training, maintains skill matrices, and helps ensure BRC and ISO audit readiness. The role also presents training materials, collaborates with leadership on continuous improvement, and applies root cause analysis and organizational skills in a food manufacturing environment.
The Senior Account Executive develops and manages relationships with wholesalers, supermarkets, restaurants, suppliers, and distributors. Responsibilities include identifying prospects, growing product placement and SKU penetration, supporting customer purchasing, preventing stockouts, preparing sales reports, educating customers, attending trade shows, and following up on leads. This is an outside sales role requiring regular customer visits, bilingual English and Chinese communication, food-industry sales experience, analytical ability, Microsoft Office proficiency, and a valid driver’s license.
Manages and expands relationships with wholesalers, supermarkets, restaurants, suppliers, and distributors. Identifies prospects, develops new accounts, increases product SKU penetration, supports product sourcing, prevents stockouts, prepares sales reports, attends trade shows, and educates customers through presentations and product demonstrations. Requires bilingual English and Chinese communication, food industry sales experience, independent judgment, analytical skills, Microsoft Office proficiency, and regular customer visits.
Leads CapEx procurement strategy and the full sourcing lifecycle for production equipment, construction, and renovation projects. Manages RFIs, RFQs, RFPs, purchase orders, contracts, supplier relationships, cost savings, total cost of ownership analysis, risk mitigation, and KPI reporting. Partners with Operations, Engineering, QA, Sales, Global CapEx, and finance to deliver compliant capital projects on schedule.
Leads category and consumer insights to guide marketing strategy, portfolio priorities, innovation, product positioning, packaging, pricing, and go-to-market execution. Translates market trends, consumer behavior, culinary insights, and competitive intelligence into actionable recommendations. Manages qualitative and quantitative research projects, agency partners, syndicated data, post-launch reviews, and cross-functional collaboration across marketing, R&D, and business teams.
Develop and execute SEO and content marketing strategies to improve organic visibility, rankings, traffic, engagement, and conversions. Conduct keyword research, create and optimize website content, perform technical SEO audits, and analyze performance using Google Analytics 4 and Google Search Console. Produce reports and actionable recommendations while collaborating with marketing teams, agencies, and stakeholders. Support AI search optimization and maintain content quality, accuracy, and brand alignment.
Manage learning and development, talent development, succession planning, leadership training, employee engagement, LMS administration, and organizational development programs. Design and facilitate training, assess development needs, maintain training records, support audits, manage budgets, evaluate program effectiveness, and partner with business leaders to deliver strategic talent solutions.
Manage a Vancouver territory by developing distributor, foodservice, industrial, retail, and restaurant accounts. Drive sales, market share, revenue, and profit through account development, promotional programs, product education, competitive analysis, presentations, negotiations, and strategic planning. Maintain customer relationships, identify new opportunities, coordinate product setup and deliveries, manage budgets and receivables, and collaborate cross-functionally to achieve sales objectives.
Develops and manages industrial food-industry accounts across an assigned U.S. territory. Responsibilities include generating sales opportunities, building customer pipelines, partnering with marketing, culinary, and R&D teams, attending trade events, analyzing sales performance, managing accounts receivable, preparing reports and budgets, updating target segments, and monitoring competitors. The role is hybrid in Southern California, with remote consideration across the U.S.
