Teams at LEARFIELD

Lead growth and market expansion for the Performing Arts segment, owning full sales lifecycle from pipeline development through complex deal execution and renewals. Build and maintain executive relationships, drive upsell and retention, manage RFPs and negotiations, represent the company at industry events, forecast revenue, maintain CRM integrity, and partner cross-functionally to meet revenue, margin, and market share goals.

Lead and coach a ticket sales team to meet annual revenue goals. Responsibilities include recruiting, training, developing sales plans and budgets, managing CRM and ticketing initiatives, preparing sales reports, and collaborating with athletic department, marketing, analytics, and external partners to drive ticket, premium seating, donor, and group sales.

Leads Learfield’s Commercial Insights function and enterprise commercial intelligence agenda. Converts research, consumer behavior, category trends, and marketplace signals into strategic recommendations, commercial opportunities, new sponsorship products, pilots, and scalable offerings. Oversees talent and cross-functional partnerships across sales, strategy, inventory, analytics, valuation, measurement, and technology while identifying untapped ecosystem value and strengthening enterprise growth.