Teams at LEAP Legal Software US

Build and own LEAP AUs performance marketing function: manage paid media, design full-funnel acquisition and retention strategies, run A/B tests and experiments, develop ABM and nurture journeys with sales, optimise customer lifecycle, report growth metrics, and collaborate across product, web, design and global marketing while applying AI where useful.

Lead vertical product marketing across six legal practice areas: craft positioning, run go-to-market launches for new apps/features, produce content (blogs, guides, case studies), support events/webinars/social, enable sales with collateral, and measure engagement and adoption. Work closely with vertical legal leads, AU marketing, and use Storyblok, Salesforce, and AI tools.

Own GTM launch readiness and execution for LEAP CRM across new legal verticals and regions. Bridge CRM team with sales, support, and PMs; write documentation and enablement materials; run structured UAT; coordinate vertical discovery; manage internal communications and demos.