Teams at Leap Brands

The Chief Operating Officer will report to the CEO and oversee company locations, store leaders, operational infrastructure, organizational structure, and growth initiatives. Responsibilities include developing business strategies, improving sales, profitability, cash flow, processes, and staffing, managing vendor relationships, and building a strong company culture. The role requires senior operational leadership, P&L accountability, startup experience, staff development, service expertise, and knowledge of state and local laws.

Leads the Content Strategy capability by developing customer-centered content systems that improve product discovery, understanding, evaluation, and conversion. Responsibilities include customer intent and search behavior analysis, commerce content strategy, content architecture, AI discovery readiness, knowledge architecture, category storytelling, and cross-functional leadership. Success is measured through customer engagement, product discoverability, conversion contribution, content scalability, and AI-driven discovery readiness.

Act as primary liaison between company and franchisees to improve sales, reduce costs, ensure SOP compliance, develop business and capital plans, assess talent, and coach owners to meet operational and financial goals across an assigned territory.