Teams at LeadsOnline

Own the vision, roadmap, metrics, lifecycle, and execution for LeadsOnline’s Ballistics SaaS product line. Collaborate with engineering, operations, marketing, sales, support, and leadership to deliver enterprise B2B products for law enforcement. Lead Agile teams, drive cross-functional alignment, shape launches, analyze product performance, and make data-informed decisions in an ambiguous, distributed work environment.

Leads the vision, roadmap, execution, metrics, and go-to-market strategy for LeadsOnline’s ballistic products. Collaborates with engineering, marketing, operations, sales, support, and leadership to deliver SaaS products for law enforcement. Responsibilities include managing the full product lifecycle, guiding Agile teams, prioritizing through data, resolving ambiguous problems, coordinating distributed teams, and identifying portfolio-wide opportunities.

Leads marketing strategy and execution to build brand awareness, generate demand, and support revenue growth. Manages marketing staff, multi-channel campaigns, budgets, agencies, and vendors while partnering with Sales and Product. Uses analytics to optimize campaign performance, ensures brand consistency, and develops marketing plans aligned with company goals. The role requires SaaS and law enforcement vertical experience, marketing automation and ABM familiarity, strong team leadership, and proficiency with CRM, analytics, and AI tools.