LawnStarter Benefits Overview

Own end-to-end lifecycle marketing across three brands, including acquisition, onboarding, retention, reactivation, cross-sell, transactional messaging, copy, campaign execution, testing, and measurement. Build AI-powered segmentation, personalization, automation, monitoring, and experimentation in Braze. Develop messaging roadmaps, improve retention and conversion, apply brand standards across approximately 1,750 templates, diagnose transactional issues, and collaborate with engineering, support, brand, and CRO teams.

Lead and grow a PM team to drive growth, retention, and profitability across a marketplace platform. Build a repeatable multi-service product playbook, prioritize tradeoffs, own roadmap decisions, and define how AI/agents are integrated to serve customers and service professionals.

Owner of Growth experimentation and acquisition-to-conversion analytics: design rigorous tests (power, sample size, anytime-valid monitoring), produce readouts, and build a Python/dbt/Lightdash self-serve experimentation layer. Maintain a trusted funnel model (visitor→lead→customer) across channels, reduce reruns via instrumentation checks, and partner with CRO, Growth PMs, and performance marketing to turn analysis into measurable conversion wins.