Teams at Lake of the Torches Resort Casino

Leads the strategic development, governance, and optimization of a casino marketing database. Develops segmentation strategies, predictive models, forecasting, ROI analyses, dashboards, and campaign measurement frameworks. Integrates casino management and marketing platforms, ensures data integrity, and provides actionable insights to marketing, revenue, and player development leaders. Serves as the senior technical lead for database marketing initiatives, mentoring team members and supporting revenue optimization.

Coordinates and delivers employee, management, orientation, regulatory, and development training programs. Conducts training needs analyses, prepares reports and recommendations, supports succession planning and intern programs, maintains training calendars, develops process improvements, and tracks training performance metrics. Collaborates with managers, executives, external organizations, and vendors while handling sensitive information and multiple activities.

Develops, executes, and optimizes digital marketing strategies across email, content, SEO/SEM, paid search, display, programmatic advertising, social media, and analytics. Manages vendors, coordinates with internal marketing teams, reports campaign performance, and provides data-driven recommendations. The role also supports on-property events through real-time social coverage and content creation, requiring flexible day, evening, weekend, and holiday availability.