Teams at L’AGENCE

Oversee apparel product development from concept through production, coordinating overseas vendors, sample rooms, patternmakers, tech packs, costing, fittings, timelines, and sample deliveries. Ensure product quality, specifications, communication accuracy, and deadline adherence while managing PLM reporting and cross-functional handoffs. Train assistants, resolve development issues, and maintain efficient processes in a fast-paced environment.

Owns end-to-end production of social-first video, photo, and editorial content for a fashion brand. Responsibilities include concepting, shoot planning, videography, editing, photography, creator and UGC production, platform-specific asset creation, budget and timeline management, content calendar ownership, asset rights tracking, and cross-channel content adaptation. The role monitors performance data, maintains brand standards, and builds a consistent pipeline for organic, paid, CRM, site, wholesale, and retail channels.

Leads global paid digital marketing strategy across social and emerging channels to drive customer acquisition, growth, retention, and international expansion. Sets performance goals, manages campaigns, budgets, audience targeting, testing, reporting, creative development, and agency partnerships. Uses Looker, Excel, and Google Analytics to inform optimization and strategic recommendations while collaborating with cross-functional teams and supporting localized market initiatives.